Build authority in rotogravure packaging industry
2 years
Germany
1,300,000+ Impressions
Client: David Möller, CEO at 4Packaging
Industry: Rotogravure Packaging Printing
Location: Germany 
Target Market: Packaging industry professionals & decision-makers
Service Provided: Personal branding & content management (LinkedIn & YouTube)
Project Duration: 2 years (ongoing)
When David Möller, CEO of 4Packaging, approached us, his goal was clear:
Establish himself as a leading authority in the rotogravure packaging industry — while maintaining a consistent posting schedule without disrupting his busy CEO routine.
Highly technical niche: Industry expertise was required to create meaningful content, and reliable information wasn’t easily accessible online.
Time constraints: As a CEO, David had limited availability for hands-on content creation.
Unclear initial direction: At the start, David wasn’t certain what type of personal brand to develop — industry-focused or broader leadership-based.
Began with David providing voice notes, which we transformed into full LinkedIn posts.
Over time, we learned enough about the industry to take over content ideation and writing entirely, minimizing his involvement.
Initially mixed leadership content and industry content.
Through monthly analytics, identified a clear trend:
Industry-specific posts on rotogravure, flexo, and packaging printing consistently outperformed leadership content.
Made the strategic decision to focus fully on industry expertise, positioning David as a go-to thought leader.
Introduced AI-generated images when personal and facility photos ran out.
First AI-based post became one of the top-performing posts ever.
Continued to produce multiple viral posts using this method.
Regular A/B testing of formats:
Same post as text + personal image vs. text + AI image
Same topic as a video vs. text post
Kept track of LinkedIn algorithm changes using expert reports, adjusting formats and posting strategies accordingly.
Developed a time-efficient system to launch and manage David’s YouTube presence without increasing his workload.
Scripted videos for him
Used AI voice cloning via ElevenLabs for select content
Edited videos, designed thumbnails, handled publishing and SEO
Results800,000+ impressions in 2024
Consistent growth in followers and engagement
Posts became discussion hubs for industry professionals
Invitations for David to speak at major industry events
YouTube
High-quality branded videos are published regularly
Streamlined production process keeping David’s time commitment minimal
Brand Impact
Recognized as an authority in the rotogravure packaging space
Strong online presence supporting both personal brand and company visibility
We help brands create SICK
content on social media