Goal

Expand organic social
media reach

Duration

2 months

Location

Saudi Arabia

Results Achieved

1,000,000+ organic views

🎯 Objective

SportTouch was already running a successful e-commerce store. Their next goal: expand organic reach on social media — specifically on Instagram — to boost brand visibility and connect with more fans in the region.

🚀 Our Approach

1. Industry & Audience Research

  • Analyzed the sports e-commerce space on Instagram.

  • Benchmarked top-performing accounts in the football niche.

  • Conducted deep research into Saudi football fans — their interests, preferred formats, and psychological triggers.

2. Content Strategy Development

  • Built a data-informed content strategy tailored to the client’s brand and audience.

  • Defined clear content pillars (e.g. player highlights, football stats, fan culture).

  • Planned a test-driven rollout using diverse formats:

    • Reels (voiceovers, edits, stats)

    • Carousels

    • Single-image posts

3. Content Testing & Optimization

 

  • Created variations of each content type to test:

    • Voiceover reels with football stories

    • Edited entertainment-style videos

    • Stats-driven reels

    • Localized content around Saudi teams and players

  • Measured post performance by reach, likes, comments, and shares.

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🎥 Reel Experiments: Testing What Resonates

  • To better understand what type of video content would capture the attention of Saudi football fans, we tested several Reel formats. Below are three of the most notable styles we created:

    1. Voiceover Storytelling Reel

      • We used an AI-generated voiceover to narrate the career of Luka Modrić, blending realistic footage and emotional storytelling. The goal was to tap into fans’ admiration for iconic players and build a deeper connection through story.

    2. Entertaining Visual Highlight Reel

      • A short-form, fast-paced visual showcasing the career highlights of Zinédine Zidane. We edited it to flow through his major moments across the years, leaning into nostalgia and iconic gameplay footage.

    3. Saudi Pro League Salary Breakdown Reel

      • A reel built around a trending topic: how much international stars like Cristiano Ronaldo are earning in the Saudi League. This format leaned on local relevance and curiosity-driven statistics.

    Before producing these formats, we carefully studied high-performing content across similar pages to ensure these ideas had proven viral potential. However, despite their quality and intent, these Reels underperformed with our specific audience.

📊 Key Insight: Reels Underperformed — Until We Hit the Right Format

  • Surprisingly, carousels and single images outperformed reels during initial testing.

  • Rather than abandoning reels, we iterated — focusing on Saudi-centric content (clubs, cups, players).

  • Discovered that local football-related statistics generated the highest engagement.

  • Views: 130,000+
  • Likes: 2,217
  • Comments: 51

💥 Breakthrough Moment

The Reel That Went Viral

  • Format: Saudi football cup statistics

  • Result:

    • 130,000 views

    • 2,000+ likes

    • 51 comments

  • Previous reel benchmarks: 2,000–4,000 views

✅ We doubled down on this format and produced additional localized reels, which amassed over 1 million views combined.

📈 Results After 2 Months

  • Reached 1M+ users organically

  • Built stronger resonance with local Saudi football fans

  • Identified repeatable high-performing content formats

  • Increased overall engagement across all content types

Are you ready to achieve the same results for your brand?

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