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Case Study

Sport Touch

Taking a Saudi soccer brand viral on Instagram.

Sport Touch case study hero
GoalExpand organic social media reach
Duration2 months
LocationSaudi Arabia
Results Achieved1,000,000+ organic views in 1 month

Client Overview

A Saudi football brand built for organic reach.

Client

Sport Touch

Industry

Sports e-commerce / Football media

Location

Saudi Arabia

Platform

Instagram

Project Duration

2 months

Objective

Objective

Sportouch was already running a successful e-commerce store. Their next goal: expand organic reach on social media, specifically on Instagram, to boost brand visibility and connect with more fans in the region.

Our Approach

Our Approach

1. Industry & Audience Research

  • Analyzed the sports e-commerce space on Instagram.
  • Benchmarked top-performing accounts in the football niche.
  • Conducted deep research into Saudi football fans, their interests, preferred formats, and psychological triggers.

2. Content Strategy Development

  • Built a data-informed content strategy tailored to the client's brand and audience.
  • Defined clear content pillars: player highlights, football stats, fan culture.
  • Planned a test-driven rollout using diverse formats: reels, carousels, and single-image posts.

3. Content Testing & Optimization

  • Created variations of each content type to test voiceover reels with football stories.
  • Tested entertainment-style videos, stats-driven reels, and localized content around Saudi teams and players.
  • Measured post performance by reach, likes, comments, and shares.

Reel Experiments

Testing what resonates.

To better understand what type of video-content would capture the attention of Saudi football fans, we tested several reel formats.

  • Voiceover Storytelling Reel: We used an AI-generated voiceover to narrate the career of Luka Modric, blending realistic footage and emotional storytelling. The reel was in line with Saudi Arabia's football players and had a deeper connection through story.
  • Entertaining Visual Highlight Reel: A short-form, fast-paced visual showcasing the career highlights of Zinedine Zidane. We edited it to flow through his major moments across the years, leaning into nostalgia and iconic gameplay footage.
  • Saudi Pro League Salary Breakdown Reel: A reel built around a trending topic: how much international stars like Cristiano Ronaldo are earning in the Saudi League. This format leaned on local relevance and curiosity-driven statistics.

Key Insight

Reels underperformed until we hit the right format.

  • Surprisingly, carousels and single-image posts outperformed reels during initial testing.
  • Rather than abandoning reels, we iterated, focusing on Saudi-centric content: clubs, cups, players.
  • Discovered that local football-related statistics generated the highest engagement.

Breakthrough Moment

The reel that went viral.

  • Format: Saudi football cup statistics
  • Result: 130,000+ views, 2,000+ likes, 51 comments
  • Previous reel benchmarks: 2,000-4,000 views
  • We doubled down on this format and produced additional localized reels, which amassed over 1 million views combined.

Results

Results after 2 months.

  • Reached 1M+ organic views in 1 month.
  • Built stronger resonance with local Saudi football fans.
  • Identified repeatable high-performing content formats.
  • Increased overall engagement across all content types.

Are you ready to achieve the same results for your brand?

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Posts and carousels