Project Duration

5 months (June 2025 - ongoing)

Location

United States 🇺🇸

Goal

Build an online presence & convert followers into users

Results

1K+ users, 6.6K+ followers, 343K+ views

🧠 Client Overview

Client: StitchSpace
Industry: E-commerce / Creative Marketplace
Location: United States 🇺🇸
Target Market: Independent sewing pattern designers & sewing enthusiasts
Service Provided: Social media strategy, content creation, and launch campaign
Project Duration: 5 months (June–October 2025)

🎯 Objective

When StitchSpace’s founder first approached us, the platform hadn’t launched yet. The goal was clear:
Build a strong, trustworthy social media presence before launch — one that would attract early users, create excitement, and position StitchSpace as the go-to marketplace for indie sewing pattern designers.

🛠️ Our Approach

1. Strategy Development

We began by crafting a comprehensive social media strategy, covering:

  • Competitor and market analysis
  • Buyer persona development
  • Platform selection (Instagram & TikTok)
  • Content pillars and posting frequency
  • Pre-launch content calendar & campaign plan

2. Content Creation & Early Growth

  • Started content production within the first week of collaboration.
  • Created a mix of formats — carousels, single-image posts, and reels.
  • Implemented trendy, niche-relevant ideas to capture attention quickly.
  • Within the first month, one of our reels went viral, giving the account early traction on both TikTok and Instagram.

3. Pre-Launch Campaign

  • Built steady visibility and credibility leading up to launch.
  • Used ManyChat automation to convert followers into early users by offering 3 free patterns in exchange for sign-ups.
  • Created visually consistent, story-driven launch posts to build anticipation.

🚀 Results

Before Launch

  • 1,000 followers on Instagram and 1,000 followers on TikTok prior to launch
  • Strong, cohesive social presence that inspired trust and excitement among the target audience

After Launch

TikTok

  • 2,000 followers
  • 15.5K likes
  • 343K post views
  • 3,000 profile visits
  • 155 comments & 1,260 shares
@stitchspace8 DIY Tote Bag Tutorial 🧵👜 1. Cut a 32" x 50" rectangle of fabric. If it frays, finish the side edges or double-fold for a clean look. 2. Tie a knot in the middle, then fold in half with right sides together (knot at the top). 3. Sew the sides, stopping 20" from the bottom — don’t forget to backstitch! 4. Open the seams, align right sides together, and sew the bottom edge. 5. Turn it right side out… and you’ve got a stylish handmade tote! #sewingtiktok #sewtok #sewingforyoupage #sewingtips #sewingtutorial ♬ original sound - stitchspace
@stitchspace8 This zipper sewing hack will make you feeling like a pro! #sewingtiktok #sewtok #sewing #sewingforyoupage #sewingtips #sewingtutorial ♬ original sound - stitchspace
@stitchspace8 🧵 Want your bias tapes to look clean and seamless? Here’s how to sew them together with invisible joins — no bulky overlaps, no weird angles, just smooth, professional finishes every time. ✨ 📌 Perfect for: ✔️ Necklines ✔️ Armholes ✔️ Quilt bindings ✔️ Any edge that deserves a clean finish This step-by-step will show you how to align, stitch, and press your bias tapes so the seams practically disappear. Save it now and level up your sewing game! 💯 #sewtok #sewingtiktok #sewing #sewingtips #sewingtutorial ♬ GUM - sped up - ill peach
@stitchspace8
@stitchspace8

Instagram

  • 4,688 followers

  • 336,178 total views

  • 217,764 accounts reached

Platform Growth

  • 1,000+ users joined StitchSpace during the launch period

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