Build a large, engaged entrepreneurial community
3 years
Canada
10,000,000+ views and 300,000 followers across platforms
Client: Ummahpreneur
Industry: Entrepreneurship & Personal Branding
Platform: Instagram, Threads, YouTube, LinkedIn, and TikTok
Target Audience: Muslim entrepreneurs and aspiring business owners
Project Duration: 3 years
To grow Ummahpreneur’s Instagram account from zero to a large, highly engaged community, establishing the brand as a go-to source of inspiration and resources for Muslim entrepreneurs.
Leveraged an existing Facebook group (1,000 members) to seed initial growth.
Engaged directly with niche accounts and the target audience.
Responded promptly to comments to build loyalty.
Created high-value, educational and motivational content.
Analyzed and optimized content performance monthly.
Maintained consistent posting to establish credibility.
Expanded content formats to include carousels and reels.
Achieved the first viral breakthrough with a reel reaching nearly 500,000 people, dramatically boosting visibility.
Developed a “Viral Formula” by studying patterns in high-performing posts.
Applied trend analysis and experimented with setting new trends.
Reached a point where going viral was no longer chance but a repeatable process.
Consistently achieved 1,000,000+ monthly reach to the target audience.
Produced short-form videos, carousels, and single-image posts.
Ensured each piece matched the high-quality, polished image Boomerang wanted to project.
140,000+ followers gained organically on Instagram.
20,000+ subscribers gained on YouTube
20,000+ followers on TikTok
1.3M+ monthly reach sustained through content strategy.
Built a thriving community of engaged Muslim entrepreneurs.
Positioned Ummahpreneur as a trusted brand in its niche.
Copyright © itsyoussef 2025. All rights reserved