You’re looking to buy a product, and two companies seem to offer what you need.

Naturally, you do a little research.

You click on the first company’s profile:
❌ Their last post was 6 weeks ago
❌ The comments are unanswered
❌ You can’t find clear info
❌ The feed looks messy and inconsistent

Now you check out the second company:
✅ They post weekly
✅ Their profile is clean, professional, and full of helpful info
✅ Their content resonates with your pain points and goals — and it’s visually appealing

Which one would you trust more?
Which one would you buy from?

That’s exactly how your potential customers are thinking, too.

If your brand doesn’t show up — consistently and professionally — you’re losing business to the one that does.